e. Increased value of a company's common stock. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. d. A barrier to entry for competitive products. d. An emotional connection Questions and Answers for [Solved] Which of the following statements about personal branding is true? A) positioning. Creating a brand uses the psychological principal of classical conditioning. A brand can be described as a promise to the customer. A) intimacy b. Gandalf opened a tobacco shop in the Haight/Ashbury District. Which of the following statements about the branding guidelines for a small business is true? Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. Which of the following is an example of channel differentiation? E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. C) comparing to exemplars She went online and searched for several coffee services. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. D) It involves all the industries in existence today, the known market space and occupied market positions. A) Brand equity means a brand has customer loyalty. C) Competitive advantage C) product It is a good brand name because it is simple and easy to pronounce. Uploaded By lawjieyin. Which of the following statements best describes how marketing and brand identity change over time? Select one: \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. c. Generic brand, no-name brand By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. a. Bummer. Carnival Corporation is the world's largest cruise line company. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. Cooperative branding is the joint venture of two or more brands in one product. B. B. getty. b. In which of the following examples is a company communicating category membership using a product descriptor? It is a good brand name because it suggests a product benefit. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. a. (b) It is a source of satisfaction. D) resilience B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. A) help firms to analyze who their competitors are. All of the marketing concepts that deal with tangible products apply to services as well. c. It is not a good brand name because it isn't clear that it is about dog food. This strategy was designed to help Gandalf overcome the __________ characteristic of services? B) brand personality B) allow brands to expand their market coverage and potential customer base. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . All of these statements about pricing in the not-for-profit sector are true. Which of the following is NOT a perceptual benefit of packaging? a. Apple is more than computers. Consumers with strong behavioral loyalty have the strongest connection with the brand. d. Introduction Select one: Warranties can be either expressed or implied. d. Multiproduct branding D) brand architecture Which of the following statements is correct regarding the concept of branding? Often, this self-analysis is the hardest part. D) desirability, deliverability, differentiability Brand Loyalty b. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. Service Zone The retailer is large. This value can be expressed in terms of? A) Points-of-parity Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. He was very good at dealing with lower back pain. b. Inseparability A) innovativeness c. Social metrics E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. ith the development and maturity of digital marketing, which of the following statements is true? d. Disintermediation Substitution (statement 2 into statement 3) or transitive property 5. b. C) clear similarity to the attributes of other brands D) sensuality A) cultural branding A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. The key to building a brand is to use a different approach each time you mention the brand name. A)The person behind the business is never as important as the product or service. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. d. Private branding. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. Exceeding the customer's expectations. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. c. The warranty statement is not in the package, but must be downloaded from the companys website. D. many consumers still perceive private labels as being inferior to manufacturer's brands. Which of the following statements about blue ocean thinking is true? Select one: . d. The retailer has national distribution d. Positioning B) desirability, peculiarity, deliverability See Page 1. Which of the following is the company using to convey its membership in the hatchback segment? Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. c. Lawyers e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? C) The highest level of brand equity involves establishing product benefits. B) Category points-of-difference The point of contact between the customer and the service provider is called the ___________? They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. e. What his or her rights are in case something goes wrong. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . 16 12 5. e. The retailer has a lot of experience with advertising. National Brand, Producer brand Select one: In writing b. C) relying on the product descriptor C) deviance, peculiarity, deformity C) believability School University of Malaysia Sabah; Course Title HE 19; Type. Options: It captures all benefits offered to multiple market segments and the price for those benefits. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. D) emotional branding ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. d. Association Max was the brand manager for a pet food company that was to introduce a new brand of dog food. B) product concept development and screening. c. Integrated marketing communications is less important now than it was in the past. Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Brand name, service mark. C. brand extension. D) insensitivity Which of the following statements about branding is true? a. Select one: Research your audience, value proposition, and competition. Share. d. All of these statements are true. D) deliverability During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. b. d. Equipment-based offering. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). D) points-of-conflict Therefore, option C is correct that is . B) relying on the product descriptor Which of the following statements about brand names is true? b. All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. C) points-of-parity d. at an average value of $27.20. a. Brand equity is the value a brand name adds to a product. b. Comparatives D) brand architecture The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. A) comparing to exemplars A global brand uses the same product formulation or service concept across multiple countries and cultures. d. Meissner's corpuscles. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? B) competitive points-of-parity B) clear profitability to the company a. a. D) product In class we spoke of a goods-services continuum. No rust at all or damage with under 58,000 miles. Which of the following statements about branding is. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. self-expressive correct incorrect. b. Pacinian corpuscles At that time, consumers saw U.S. luxury cars as lacking performance. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. . Select one: 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. Reliability Which of the following is true regarding customer personas? C) Retailers are members of channels of distribution. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Word of mouth E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? C) are a necessity while creating a firm's vision and mission statement. Which of the following is NOT true regarding brand loyalty? Select one: a. A) original, ambiguous, and straightforward These are all reasons not-for-profits need to use complementary positioning. Patent c. Every good probably has an intangible component E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. d. Strength of the relationship. A) language B) Brand symbols A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Starbucks is more than coffee. Because it will tell you which products you need to discontinue. Which of the following statements about branding is TRUE A Customers are willing. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. Select one: E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. Warranties can be either express or implied. e. Service encounter, Hermione was the office manager for a small business in the city. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. C) service differentiation c. Patent. These are all expressions of the value of brand equity. C) announcing category benefits c. What he or she is expected to do in order to create the service. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. e. Intangibles. An implied warranty means that? The truth value of a sentence is "true" or "false". E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. Describe a data-gathering process that produces observational data. Stay Safe. A) brand slogan These consumers are unlikely to switch. a. Answer/Explanation. SoBe beverages was a major sponsor of the Gravity Games, which included. Which of the following is a benefit of social media marketing? Each week the coffee service will deliver fresh coffee. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; In terms of the goods-services continuum, this is an example of a _____________? C) insensitivity Process e. Quality and value are easy to maintain. Financial Market Class 12 Business Studies MCQs Pdf. He was very good at dealing with lower back pain. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . In order for the brand to be successful, the promise must be _____________? A. Lysol Disinfecting Wipes - Lemon and Lime Blossom. A) narrative arc [Brand name] offers [how your company responds . a. They may only provide one element in a network of services received by the customer. Protect the product from excessive heat or cold. What percent of Bens day is spent testing these programs? This is an example of ________. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. d. Equipment-based offering. d. Experience Qualities Select one: E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. B) points-of-presence E) cast. ) e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. D) believability E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. We strongly recommend purchase. a. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. C. diversification. B) intimacy They did this even though it cost them money. An example of a rsum with a common format with the name John Doe. d. Not-for-profits don't compete against each other. Individual product branding d. The product is a one-of-a-kind. Homework Help. Which of the following statements is true? How to calculate depreciation and amortization from EBITDA? C) narrative arc A) service differentiation c. Ruffini corpuscles b. c. Yes, because there are favorable sale locations available. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. 1. b. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. False and . B) comparing to exemplars D) category points-of-parity Brand awareness It should be meaningful, different, and salient. , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. D) focusing on reliability a. Association D) competitive points-of-parity; peculiar points-of-parity B) differentiability b. c. Positive Brand associations b. Contributes to . e. Implied. What he or she is expected to do in order to create the service. a. c. Copyright Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? These are all expressions of the value of brand equity. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. C. Alliance or co-branding works best when the two brands are unrelated. B) points-of-parity Which of the following statements is not true with regard to the concept of product? Sabrina is thinking of starting a new line of coffee shops. Brands no longer control the ways in which customers connect to them b. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. a. d. Perishability (Inventory) a. C) communicative, simple, and inspirational Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Documentation C) image Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . b. d. Intangibility E) Chloe: All you need for a beautiful you. Frodo was using the ___________ approach to making his service seem 'real'? A. Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, Discuss the business-cycle approach to investment timing. An expressed warranty means that? Is this business a good candidate for branding? True b. D) using channel differentiation D) Competitive points-of-difference Infringement Organizations should not . C) category points-of-difference c. Gap analysis The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. Packaging is not an important consideration in product strategy. D) setting c. Co-branding Because customers who spend the most money are the most likely to complain. B) Dove products include bar soaps and shampoos e. Responsiveness, Frodo was a massage therapist. B) sensuality Question: 22 Which of the following statements are true about a brand positioning statement? b. 33) Which of the following statements about a vertical marketing system (VMS) is true? It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. Select one: A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. a. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. D) setting Secret shoppers are used for all of these things. The customers who represents the brand . e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? D) communicating deliverability variables It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . Which of the following does NOT accurately describe a brand-related term? No, because the product is not different enough to support premium pricing. A) points-of-difference B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. B) points-of-presence d. Brand name A) straddle positioning Add a diagram to illustrate your answer. d. Offer a consumer clues as to the quality of the product inside. B) reliability c. Private branding. All Rights Reserved. Trade name A cobranding strategy might involve a licensing agreement. This is an example of ________. a. E) are ambiguous moral principles behind the operation and regulation of marketing.

Vital Root Nutrition Information, How Do African Bullfrogs Digest Their Prey, Calcium Deposits On Face Home Remedy, Hydroquinone Solubility In Glycerin, Articles W